iAds Report In this post, I'm sharing performance stats from a free Heart Rate app which has been live for just over two weeks, and has been downloaded around 40k-50k times worldwide. It was categorized under Entertainment instead of Health and Fitness which may have affected downloads and advertising revenue. It's been relatively successful and was built with iAds and AdMob adverts. Revenue generated from the US was substantial with fill rates at nearly 50% and an amazing eCPM of almost $30, compared to Admob's $2.2. Despite the revenue's rapid decline correlating with downloads, I believe there may be a strong case... 03 December 2010