Manufactured Outrage Social media outrage is often fueled by out-of-context statements and its ripple effects can alter stock prices and reputations permanently. A recent example was a drop in Wickes' share price due to #boycotwickes trending on Twitter. Many times, outrage is based on misinterpreted quotes like the recent one from a Wickes' employee. Digging deeper, however, revealed a less sinister motive behind their opinion. Regrettably, folks are now making a living out of creating outrage on social media, and the amplification by influential personalities like Elon Musk doesn't help. In the end, nothing seems credible as it often aligns with existing... 16 June 2023