Thanks to PCBWay for the fantastic PCBs and SMT assembly, my ESP32 Rainbow has shipped out to all the backers! In this video, I dive into a retro of the crowd funding experience. Was it successful? You be the judge! I'll cover everything from total revenue, costs, and gross profit to the tricky world of tariffs and certification. I'll also discuss the pros and cons of using Crowd Supply. There's a bit of excitement and a bit of OMG - we're certifiable! Want to support the channel or grab an ESP32 Rainbow for yourself? Links are scattered throughout the video! And don't forget to join our vibrant community on Discord and newsletter platforms.
Thanks to https://www.PCBWay.com/?from=atomic for the fantastic PCBs and SMT assembly.
My ESP32 Rainbow has shipped out to all the backers. Let’s do a retro of the crowd funding experience. Was it successful? I’ll et you b the judge.
You can find the EEVBlog article I mentioned here: https://www.eevblog.com/2014/05/28/the-economics-of-selling-your-hardware-project/
My blog post with all the details is here: https://www.atomic14.com/2025/07/21/crowd-funding-retro
The Smander simple start for CE advice can be found here: https://early.smander.com/simple-start/
And you can buy yourself an ESP32 Rainbow here: https://www.crowdsupply.com/atomic14/esp32-rainbow
0:00 Crowdfunding success!?
1:07 Why do hardware products cost so much?
2:17 Project timeline
2:57 What’s our total revenue?
4:05 What were our costs?
4:47 Gross profit
5:09 Labour costs
5:41 Maybe we can still make a profit…
5:51 Manufacturing
6:11 How to work out the RRP…
8:23 OMG Tariffs - we’re screwed!
9:50 We’re certifiable
11:56 Building an audience
12:51 Go on - buy one!
13:00 Pros and Cons of Crowd Supply
15:19 The good, the bad, and the ugly
16:45 Closing thoughts
If you’d like to help support the channel and help me buy more nonsense - I have a Patreon page: https://www.patreon.com/atomic14
We’ve also got a shop now! https://shop.atomic14.com
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Aliexpress - https://s.click.aliexpress.com/e/_Ac05mF
Amazon - https://www.amazon.com/?tag=atomic14-20
You can also join us on Discord here: https://discord.gg/h2DDnDdjD2
There’s also the Atomic14 newsletter here: https://atomic14.substack.com/
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